The Chiefs, 2012 -13 Super Rugby series champions. A force not to be taken lightly. With a long list of All Blacks to add to their squad in the 2014 season the Marketing department made it their mission to bring to the table a fresh look for their defending campaign. This included head to toe profile shots of the entire team that were used for pre game promotion, billboards, sponsorship and the main 2014 team poster.
The entire team poster 
Adverts
2014 MEDIA CAMPAIGN
PHOTOGRAPHER – Chris Kirkham
LIGHTING TECH – Jeremy Toth
CLIENT – THE CHIEFS
POST PRODUCTION / DESIGN – First Kick